There are many strategies for writers who strive to engage readers and
build relationships--the core of marketing. One of the best ways to
connect with readers is with a well-written, well-presented newsletter.
A newsletter (and a blog, if you're so inclined) is an excellent way to
establish your author platform, promote your work and upcoming events,
build a sense of community, and keep your readers informed.

Join us as we discuss methods for developing a newsletter that best
expands your readership, builds relationships, and improves your
marketing efforts. If you plan to start a newsletter, or even if you
already have one, you'll learn ways to provide information your readers
will value and streamline your production. Our six panelists--Susan
Green, Crystal Heidel, L.S. King, W.A. Simpson, JM Reinbold, and Weldon
Burge--have experience with writing newsletters and blogging, and look
forward to sharing their tips and advice. Bring your questions!